When: Tuesday, November 19, 2002
It's been called "one stop-shopping", but is it really
that simple? Aiming to create sales opportunities across different
types of media for advertisers has been the buzz of the industry.
Has the changing business environment created the need for cross-platform
media opportunities? This seminar consisted of a lively discussion
and we heard what experts think as we examined this alternate way
of selling, explored the pros and cons, saw how its effectiveness
can be measured, and looked into future trends. The panel was moderated
by Mediaweek Senior Editor, Katy Bachman. This
picture of the event is also available in the Photo Gallery.
| Michael J. Kelly
President, Global Marketing Solutions
AOL Time Warner |
A capacity audience turned out for the IRTS
Foundation’s “Cross Platform Media Opportunities”
seminar. Program participants, from L to R: Lisa McCarthy
of Viacom Plus, Katy Bachman of Mediaweek
(moderator), IRTS Foundation Radio Division Chair Bonnie
Press of Katz Dimensions, Bonita LeFlore
of Zenith Media, Michael Kelly of AOL Time
Warner, Donna Speciale of Mediacom, Lori
Wellinghoff of Clear Channel Advantage, and Tim
Spengler of Initiative Media North America. |
Bonita LeFlore
EVP & Director, Local Broadcast
Zenith Media |
Lisa McCarthy
Executive Vice President
Viacom Plus |
Donna Speciale
EVP, Director of National & Local Broadcast
Mediacom |
Tim Spengler
EVP, Director, National Broadcast
Initiative Media North America |
Lori Wellinghoff
Sr. Vice President
Clear Channel Advantage |
|
