Call for Entries:
2005 Coltrin Professor of the Year Award
presented to the author of the IRTS Faculty/Industry
Seminar Case Study
University educators are invited to design a case
study competition for the annual IRTS Faculty/Industry
Seminar, which is attended by 75 faculty members
from across the nation each year. Following implementation
at the seminar, the exercise should be suitable
for classroom use. The goal is to help educators
keep their teaching timely, relevant, and reflective
of the current state of the electronic media industry.
The deadline for 2005 submissions
will be announced.
The author of the case selected by a panel
of judges will:
1) Have the case implemented at the annual IRTS
Foundation Faculty/Industry Seminar held in New
York City. 2005 dates TBA.
2) Receive a $1500 cash award and plaque presented
by Stephen H. Coltrin* at a major IRTS industry
event.
3) Receive hotel accommodations for the
conference and industry event, as well as round-trip
airfare.
4) Have the case published with authorship credit
on the IRTS web site or in other publications.
How much time is allotted for the Case Study
at the Seminar?
The Faculty/Industry Seminar begins with a keynote
dinner on Wednesday, and concludes with an analysis
of the case study team presentations from 9:00
- 10:30 AM on Sunday. Sometimes the topic of the
case dictates the entire theme of the seminar.
Other times only portions of the seminar address
the subject of the case. IRTS maintains the right
to decide to what degree speakers and panels will
address the theme of the case. Portions of the
schedule that will definitely be dedicated to
the case will be as follows:
Thursday, 90 minute-session
Unveiling of the Case
Coltrin Professor of the Year will direct a session
that introduces his or her winning case, which
can either be distributed to conferees for the
first time on Wednesday at the conference registration
or during this session. You will decide how to
structure this time. For example, you might include
a panel that will address specific issues in the
assignment, have faculty break into teams at this
time, hold a debate or an open dialogue, etc.
Our only requirement is that faculty have an opportunity
to ask questions regarding the assignment at some
point during the session.
Saturday, 8:30 AM - 6:00 PM
Team Meetings and Presentations
This day is exclusively dedicated to the case
assignment. Traditionally, we break the group
of 75 into 6-8 teams that spend the majority of
the day in breakout rooms, taking time out only
for a lunch from 12:30 - 1:30. The entire group
convenes at approximately 3:30 PM, and each team
has up to 15 minutes to make a presentation to
a panel of judges. Please note: this time allotment
would include time for the judges to ask questions,
i.e. you could choose to have 10 minute presentations,
followed by 5 minutes of questions from the judges.
Judges convene at the end of the presentations
and the Coltrin Professor of the Year will make
notes from their commentary to provide conferees
with an analysis the next day. Your case design
need not follow this exact schedule or style.
It's okay to break tradition, but we do ask that
you structure some form of competition into the
assignment. We have an additional $2,500 Stephen
H. Coltrin Award for Excellence in Communications
Education, which is divided amongst the members
of the winning team.
Note: If you attended this seminar more than
three years ago, you may recall that the case
study competition took place from 7:00 - 10:00
PM on Saturday night, and team presentations were
20 minutes long. Teams met until 5:30, had dinner
from 5:30 - 6:30, and convened at 7:00 PM. Conferee
feedback suggests the aforementioned abbreviated
format, which was first implemented at our 2001
Seminar, is preferred by those participating.
We kindly ask that your case study adhere to this
new layout.
Sunday, 9:00 AM - 10:30 AM
Competition Analysis and Conference Wrap-Up
The Coltrin Professor of the Year traditionally
provides a competition analysis (approximately
15 minutes) to provide insight into the judging
process. The winning team is announced and publicity
photos are taken.
What should your submission include?
Please send five copies of the following:
1. A cover letter addressed to the Coltrin Professor
Selection Committee, introducing your case and
any relevant information you would like to share.
This letter can be brief-its simply an opportunity
to introduce yourself and provide any guidance
that can help the judges to properly focus on
your case. If there are elements of your proposal
based on previous work in this area, please be
sure to provide an explanation of this work, including
where, when, and the results achieved. For example:
Maybe you have already used the case in the classroom,
or maybe it's based on significant research you've
done on the subject.
2. A resume or curriculum vitae.
3. The case assignment that would be distributed
to conferees. We suggest it be approximately 1-4
single-spaced pages.
4. Your plan for implementation. How will the
teams be structured in terms of size and composition,
and how will you schedule the time allotted for
the assignment? What will be required in the presentations?
What will be the basis for selecting a winning
team? You can assume attendees will come from
both small and large schools and represent many
different disciplines within the realm of electronic
communications. At the same time, special care
would be taken to select a core of professors
who teach courses or have done research within
the specialization of the case. Again, we suggest
1-4 single-spaced pages.
5. Any resource materials (eg., background article
or chart), if applicable, you feel should be distributed
with the case.
6. An optional list of readings, web sites, etc.,
if appropriate, that conferees could access for
advance preparation. (Note: Do not expect judges
to search for these sources).
7. A list of criteria and scoring methodology
for the judges, as well as suggestions on who
should be invited to judge the competition. This
can be generic-you need not specify names.
Please send materials to:
Joyce Tudryn
President
IRTS Foundation
420 Lexington Ave., Suite 1601
New York, NY 10170
Good luck! Please feel free to share this with
colleagues who may be interested. Click
here to view past case studies.
*Stephen H. Coltrin, a Director on the IRTS Foundation
Board, is Chairman of Coltrin & Associates,
a full-service company, specializing in strategic
public relations and marketing communications.
We are grateful to Steve's ongoing commitment
to saluting the hard work of communications faculty.
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